About me

Career technologist and engineer turned B2B tech sales leader. Runner, avid gamer and music lover.

Experience

With 15 years of experience at the intersection of technology strategy and executive leadership, I spend most of my time with clients, helping organisations convert ambitious digital‑transformation goals into pragmatic, high‑impact results.

I have delivered £multi-million growth across several software engineering, data, cloud and consultancy businesses working as a member of the exec team to mature and scale the commercial, sales and marketing functions.

Colleagues know me as an approachable, outcome‑focused leader who balances technical depth with commercial insight to accelerate business value and strengthen competitive advantage.

Let's work together

I'm available for advisory, ad-hoc consultancy and fractional sales and commercial leadership/board roles. Best suited to organisations that are trying to scale to 8 figures and beyond.

Contact me on LinkedIn or drop an email to sam@samnicholson.co.uk